Brand Identity for BloomCraft

BloomCraft, a boutique gardening supply company, needed a fresh brand identity to stand out in a competitive market. The company wanted to communicate its commitment to sustainability and its passion for gardening through a cohesive visual identity. The project involved developing a new logo, selecting a color palette, and creating comprehensive brand guidelines. The challenge was to design an identity that was both modern and earthy, appealing to both eco-conscious customers and avid gardeners. The new brand identity successfully conveyed BloomCraft’s values and mission, leading to a 30% increase in brand recognition and a 20% growth in customer loyalty within the first six months.